COMBATING DEFORESTATION::
CARE TO BEEF MEAT
Assaí’s marketing of fresh beef follows the premises stipulated by the Group’s Beef Purchasing Policy, which has been in effect since 2016. The document, prepared in partnership with the NGOs Earthworm and Proforest, ensures transparency in the beef production and supply chain.
We have a traceability system that monitors our supply chain. Also, since 2018, Assaí’s direct slaughterhouses follow a geomonitoring system, which allows us to verify the social and environmental risks of the location of the farms.
These measures aim to ensure that the products sold in the stores do not come from illegal deforestation areas and that they are in accordance with the standards and legislation in force regarding working conditions and productive areas.