About Us

About Us

About Assaí

Assaí Atacadista is a Brazilian self-service wholesale company (or Cash&Carry). It is the only company in the segment listed on the São Paulo Stock Exchange (B3) under the ticker ASAI3. In addition, it is also traded on the New York Stock Exchange (NYSE).

Assaí unites fair prices, variety and quality to serve small and medium-sized retailers and the end customer.

More than 9,000 items are sold per store, including food, beverages, personal hygiene and cleaning items, bazaar, automotive line, pet line and appliances, as well as packaging and disposables. The customer can choose to make the purchase paying the wholesale price (when purchasing larger volumes of the same item, which gives a discount to the final value of the purchase) and retail (when buying small amounts).

Besides serving end customers in search of low prices and variety, Assaí is the ideal spot for food retailers (such as restaurants, pizzerias and snack bars), end users (schools, religious institutions, hospitals and hotels) and conventional retailers (grocery stores and local supermarkets). The Company sells its products in physical stores, telesales (with in-store pickup) and through partner delivery apps (such as Cornershop by Uber and Rappi).

In 2017, Assaí became the Casino Group’s largest brand worldwide (in terms of gross revenue) and was also one of the 25 most valuable brands in Brazil in 2021 by Interbrand.

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Our history from Sun to Sun



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1974

Assaí Atacadista is born

01 store

The first Assaí Atacadista store is launched in São Paulo with a focus on supplying the small processor (pastry shops). The name Assaí was created from the Japanese word                                                                                   ASAHI (pronunciation: “assaree”),                                                                                   meaning “rising sun”.


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1985

Larges mozarella retailer

01 store

Assaí is recognized as the largest retailer of mozzarella cheese in the region and is a regional wholesale reference for retailers.


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2007

Participation in GPA

15 stores

GPA acquires 60% of the company, a milestone for its entry into the self-service wholesale segment, which was showing strong signs of growth in the country.


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2008

Regional Expansion

28 stores

Company expansion to the cities of Fortaleza/CE and Rio de Janeiro/RJ.


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2010

1 st Distribution center

57 stores

Seeking to structure and optimize processes, Assaí opens its first Distribution Center, in Osasco (SP).


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2011

Assaí becomes a wholly owned subsidiary of GPA.


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2011

Wholly owned subsidiary of GPA

59 stores

Modernization of the stores, creating a new format characterized by more products and a better environment (which includes covered parking, Wi-Fi, air conditioning and natural lighting in the store).


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2017

Launch of the Passaí card.


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2017

Passaí card

126 stores

Assaí opens a record number of stores, with 20 openings, through an assertive program of conversions and organic openings, reaching a total of 126 units.


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2019

Our culture

166 stores

Assaí reaches a mark of over R$30 billion in revenue. In the same year, the Company launches “Our Culture – This is Assaí”, with all the values and attitude that represent its organizational culture.


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2021

Demerger and acquisition

212 stores

The process of spin-off between Assaí and GPA is concluded. Each company starts to operate independently with direct reporting to the Casino Group.

Assaí begins trading its shares at B3 (São Paulo) under the ticker ASAI3; and at Nyse (New York) under the acronym ASAI.


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2021


2021: The purchase of  Extra Hiper stores is announced, which will be converted into Assaí, through a transaction worth R$4.2 billion.


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2022

Record growth

263 stores

Historical record of with 60 store onenings, totaling 263 units. Lauch of the Assaí Institute, which becomes the Company’s social arm. The Institution strengthens the commitment to the development of people and communities throughout Brazil.


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2023

Corporation

288 stores

Assaí becomes a True Corporation i.e. a Company without a single controller. With 100% of shares freely traded on the market.
Data referring to 2Q23.


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2023

Launch of the “Meu Assaí” APP

Launch of the Meu Assaí app, making it easier to find exclusive offers and promotions, as well as locating the store closest to you, all directly from your cell phone.