About Assaí
Assaí Atacadista is a Brazilian wholesale company that serves small and medium-sized businesses and consumers looking for savings, product variety, and good customer service. Founded in São Paulo (SP) 50 years ago, today it has 302 stores in the five Brazilian regions.
The company sells both in bulk (large volumes) and retail (individual items) – in both cases, customers save money, as Assaí is cheaper than traditional supermarket and hypermarket formats. The stores have well-stocked inventories, flexible payment options, and focus on providing a great shopping experience. These advantages, combined with the strength of one of the most valuable and admired brands in the country, make Assaí a leader in consumer preference and a reference when it comes to low prices and variety in the wholesale sector.
With a diverse team, the company is known for its actions in environmental, social, and sports governance (ESG). It operates the Assaí Institute, responsible for the company’s social investments, and the Assaí Academy Award, a national reference for encouraging and recognizing micro and small food entrepreneurs. Additionally, it sponsors some of the country’s top football championships – showing that, just like Brazil, Assaí loves sports.
Who shops at Assaí?
Our customers are small and medium-sized entrepreneurs, companies looking for lasting partnerships, or end consumers seeking variety and savings in wholesale or unit purchases.
At Assaí Atacadista, customers find the best prices to resell their products or stock up for their homes.
ENTREPRENEURS
Hot dog vendors, food service providers, snack bars, pastry vendors, restaurants, candy stores, cafeterias, grocery stores, mini-markets, and bakeries.
BUSINESSES
Gyms, sports clubs, condominiums, schools, religious institutions, hotels, and micro-entrepreneurs.
END CONSUMERS
Customers seeking savings on daily purchases in large volumes or at retail prices.
Our history from Sun to Sun
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1974
Assaí Atacadista is born
01 store
The first Assaí Atacadista store is launched in São Paulo with a focus on supplying the small processor (pastry shops). The name Assaí was created from the Japanese word ASAHI (pronunciation: “assaree”), meaning “rising sun”.
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1985
Larges mozarella retailer
01 store
Assaí is recognized as the largest retailer of mozzarella cheese in the region and is a regional wholesale reference for retailers.
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2007
Participation in GPA
15 stores
GPA acquires 60% of the company, a milestone for its entry into the self-service wholesale segment, which was showing strong signs of growth in the country.
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2008
Regional Expansion
28 stores
Company expansion to the cities of Fortaleza/CE and Rio de Janeiro/RJ.
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2010
1 st Distribution center
57 stores
Seeking to structure and optimize processes, Assaí opens its first Distribution Center, in Osasco (SP).
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2011
Assaí becomes a wholly owned subsidiary of GPA.
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2011
Wholly owned subsidiary of GPA
59 stores
Modernization of the stores, creating a new format characterized by more products and a better environment (which includes covered parking, Wi-Fi, air conditioning and natural lighting in the store).
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2017
Launch of the Passaí card.
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2017
Passaí card
126 stores
Assaí opens a record number of stores, with 20 openings, through an assertive program of conversions and organic openings, reaching a total of 126 units.
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2019
Our culture
166 stores
Assaí reaches a mark of over R$30 billion in revenue. In the same year, the Company launches “Our Culture – This is Assaí”, with all the values and attitude that represent its organizational culture.
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2021
Demerger and acquisition
212 stores
The process of spin-off between Assaí and GPA is concluded. Each company starts to operate independently with direct reporting to the Casino Group.
Assaí begins trading its shares at B3 (São Paulo) under the ticker ASAI3; and at Nyse (New York) under the acronym ASAI.
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2021
2021: The purchase of Extra Hiper stores is announced, which will be converted into Assaí, through a transaction worth R$4.2 billion.
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2022
Record growth
263 stores
Historical record of with 60 store onenings, totaling 263 units. Lauch of the Assaí Institute, which becomes the Company’s social arm. The Institution strengthens the commitment to the development of people and communities throughout Brazil.
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2023
Corporation
288 stores
Assaí becomes a True Corporation i.e. a Company without a single controller. With 100% of shares freely traded on the market.
Data referring to 2Q23.
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2023
Launch of the “Meu Assaí” APP
Launch of the Meu Assaí app, making it easier to find exclusive offers and promotions, as well as locating the store closest to you, all directly from your cell phone.
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2024
Celebration of Assaí’s 50th Anniversary
302 stores, reaching the milestone of 300 units throughout the year.
Rebranding of our logo. A major milestone marking half a century of the company’s strong presence across the country, combined with the launch of a new visual identity that revitalizes, modernizes, and reinforces its symbolism and attributes.