About Assaí
Assaí Atacadista is a Brazilian self-service wholesale company (or Cash&Carry). It is the only company in the segment listed on the São Paulo Stock Exchange (B3) under the ticker ASAI3. In addition, it is also traded on the New York Stock Exchange (NYSE).
Assaí unites fair prices, variety and quality to serve small and medium-sized retailers and the end customer.
More than 9,000 items are sold per store, including food, beverages, personal hygiene and cleaning items, bazaar, automotive line, pet line and appliances, as well as packaging and disposables. The customer can choose to make the purchase paying the wholesale price (when purchasing larger volumes of the same item, which gives a discount to the final value of the purchase) and retail (when buying small amounts).
Besides serving end customers in search of low prices and variety, Assaí is the ideal spot for food retailers (such as restaurants, pizzerias and snack bars), end users (schools, religious institutions, hospitals and hotels) and conventional retailers (grocery stores and local supermarkets). The Company sells its products in physical stores, telesales (with in-store pickup) and through partner delivery apps (such as Cornershop by Uber and Rappi).
In 2017, Assaí became the Casino Group’s largest brand worldwide (in terms of gross revenue) and was also one of the 25 most valuable brands in Brazil in 2021 by Interbrand.
.
Our history from Sun to Sun
marcador
1974
Assaí Atacadista is born
01 store
The first Assaí Atacadista store is launched in São Paulo with a focus on supplying the small processor (pastry shops). The name Assaí was created from the Japanese word ASAHI (pronunciation: “assaree”), meaning “rising sun”.
marcador
1985
Larges mozarella retailer
01 store
Assaí is recognized as the largest retailer of mozzarella cheese in the region and is a regional wholesale reference for retailers.
marcador
2007
Participation in GPA
15 stores
GPA acquires 60% of the company, a milestone for its entry into the self-service wholesale segment, which was showing strong signs of growth in the country.
marcador
2008
Regional Expansion
28 stores
Company expansion to the cities of Fortaleza/CE and Rio de Janeiro/RJ.
marcador
2010
1 st Distribution center
57 stores
Seeking to structure and optimize processes, Assaí opens its first Distribution Center, in Osasco (SP).
marcador
2011
Assaí becomes a wholly owned subsidiary of GPA.
marcador
2011
Wholly owned subsidiary of GPA
59 stores
Modernization of the stores, creating a new format characterized by more products and a better environment (which includes covered parking, Wi-Fi, air conditioning and natural lighting in the store).
marcador
2017
Launch of the Passaí card.
marcador
2017
Passaí card
126 stores
Assaí opens a record number of stores, with 20 openings, through an assertive program of conversions and organic openings, reaching a total of 126 units.
marcador
2019
Our culture
166 stores
Assaí reaches a mark of over R$30 billion in revenue. In the same year, the Company launches “Our Culture – This is Assaí”, with all the values and attitude that represent its organizational culture.
marcador
2021
Demerger and acquisition
212 stores
The process of spin-off between Assaí and GPA is concluded. Each company starts to operate independently with direct reporting to the Casino Group.
Assaí begins trading its shares at B3 (São Paulo) under the ticker ASAI3; and at Nyse (New York) under the acronym ASAI.
marcador
2021
2021: The purchase of Extra Hiper stores is announced, which will be converted into Assaí, through a transaction worth R$4.2 billion.
marcador
2022
Record growth
263 stores
Historical record of with 60 store onenings, totaling 263 units. Lauch of the Assaí Institute, which becomes the Company’s social arm. The Institution strengthens the commitment to the development of people and communities throughout Brazil.
marcador
2023
Corporation
288 stores
Assaí becomes a True Corporation i.e. a Company without a single controller. With 100% of shares freely traded on the market.
Data referring to 2Q23.
marcador
2023
Launch of the “Meu Assaí” APP
Launch of the Meu Assaí app, making it easier to find exclusive offers and promotions, as well as locating the store closest to you, all directly from your cell phone.