Prosperity is change, development, and social mobility. It is energy for transformation, for growth.
It is about transforming through actions, through attitudes.
We help people achieve their goals. We make dreams come true. We make prosperity part of people’s daily lives.
And for us, it is very important that this transformation reaches all audiences, embracing diversity and respecting differences. Across Brazil, from North to South.
How is the purpose realized?
It all starts with the respect we have for people. We invest in our team and seek to promote the growth not only of our company and employees but also of everyone we interact with.
In every decision, we consider three important ideas:
Prosperity, the realization of dreams, achievements.
Economy, variety, fair pricing.
Diversity of audiences, welcoming everyone.
Assaí wants prosperity to be a reality for:
And how do we practice our purpose in daily life?
In the end, our Purpose is reflected in everything we do and say. It is from this that we arrived at our positioning:
Assaí Atacadista.
For everyone,
from sun to sun.
It brings the sun of Assaí and demonstrates our desire to make it shine for everyone, always.
Manifesto Assaí
The world is complex, challenging, with ups and downs. People need to believe in the possibilities of change, growth, and finding their place in the sun. That’s where ASSAÍ comes in.
We are a human company that approaches all people with simplicity and warmth. The same warmth for the big and small, for those buying for their homes and for those supplying their businesses.
Our prices and offers are fair.
And our service is warm.
Because we know our role in helping our customers achieve their goals:
whether it’s starting a business, succeeding in a job, paying for college, building a family, or taking care of it…
We are the food on the table, the smiles from get-togethers
The hearts warmed.
We are fighters.
We work from sunup to sundown to make our stores better, closer to Brazilians, and present in every corner of the country.
We want to make, from our own energy, a driving force for the growth of all.
And with every decision, every action,
we seek to contribute to the happiness of our customers, our people, and our partners.
For a better future.
After all, the sun rises every day.
And what we want is
TO MAKE PROSPERITY
A REALITY FOR ALL.
Assaí Atacadista.
For everyone, from sun to sun.